Clover Botanicals was born from the minds of Paul & Stafford Higgins, cousins with a shared goal of creating a business driven by ethics, sustainability, and helping people live their optimal lives.
With great admiration for Yvon Chouinard and the Patagonia brand philosophy, the two wanted to create a business model that prioritized purpose over profits. To achieve this goal, they made a commitment to creating high quality, sustainable products designed to facilitate a healthy mind and body while working to leave the planet better off than how they found it.
With the abundance of excess and waste they were witnessing with most consumer products, it became imperative to Paul and Stafford that all of their decisions needed to contribute to the wellbeing of the people and planet they serve.
This formed a dedication to clean, ethically sourced, organic ingredients and a pledge to donating 1% of sales to sustainability causes as a way of protecting the environment that provides the all-natural ingredients found in Clover blends. Oh yeah… creating great tasting, functional botanical blends to keep you feeling your best was pretty top of mind too!
Paul and Stafford’s passion is to help people around them live a better life and leave the world better off then how they found it. Driven by creating products that are good for you and growing a business that gives back to the community, their journey is about how many lives they can enrich.
Paul Higgins, Co-founder + CEO
Paul learned everything he knows about tea and herbals from his family’s business, Mother Parkers Tea & Coffee. From birth he was immersed in this world and built his knowledge on everything from where and how these agricultural products are grown and harvested, sourcing and production methods, and how to get creative and make innovative, new products out of hundreds of delicious and nutritious ingredients.
In his decades working in the family business, Paul built a passion for tea and herbal beverages, which eventually led him to form Clover Botanicals with Stafford. Paul is a Certified Tea Sommelier with the Canadian Association of Tea.
Stafford Higgins, Co-founder + Head of Sales
Stafford spent over a decade working in the corporate insurance world. After working for a large international brokerage firm he left for a smaller regional firm and helped build the business from scratch. This sparked Stafford’s entrepreneurial spirit and pushed him to think about his values and how he could build a business around them.
Stafford’s love for nature and the activities you can do in the great outdoors along with his interest in functional ingredients from the earth pushed him towards the tea and herbals world. Stafford also has a love for travelling, so the idea of sourcing ingredients from around the world appealed to him because it would allow him to work on sustainability initiatives in all of these great regions and this is really what Clover is about at its core.
John Snell, Head of Product Development
John Snell has worked in the tea industry for over 35 years in many different facets of the business, including Trading, Buying, Product development and packing (Branded and PL) both in Europe and North America. He has sat on the boards of the US Tea Association, as Vice chair, the Ethical Tea Partnership and the SCP for coffee and is passionate that sustainable solutions pay.
A regular contributor at trade events and in publications, John is keen to educate and elevate tea's profile and market resilience. His consultancy NMTeaB, has enabled him to work with a varied tea community, from specialty tea brands, trading groups and NGOs, covering a variety of project matter from product development to production and GTM strategies. He believes, strongly, that tea is a hero crop and, in a nutshell, will help anyone deliver on this goal that doesn't want to spend 35 years trying!
Dr. Keara Taylor ND, Naturopathic Doctor
Dr. Keara Taylor, ND is a Naturopathic Doctor who practices in Toronto. Dr. Keara is passionate about helping her patients live their best life, aiming to get to the root cause of symptoms and focusing on evidence-based holistic treatments to bring the body back into balance. She graduated from the Canadian College of Naturopathic Medicine and is an active member of the Canadian Association of Naturopathic Doctors and the Ontario Association of Naturopathic Doctors.
Prior to becoming a Naturopathic Doctor, Dr. Keara spent years working as a Chartered Accountant in Toronto. Through her own health journey and passion for all things wellness, she took the leap and changed course to became a Naturopathic Doctor.
In her spare time, you are likely to find Dr. Keara curled up with a book and warm cup of tea, spending time in nature, or planning the next traveling adventure with her family.
Every step of our unique production process prioritizes people and the planet before profits. Read more to discover how we use our platform to source, craft, package and give back with sustainability in mind.Learn more