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Our Story

Paul Higgins founded Clover Botanicals with the goal of creating a business driven by ethics, sustainability, and helping people live their optimal lives.

With great admiration for Yvon Chouinard and the Patagonia brand philosophy, Paul wanted to create a business model that prioritized purpose over profits. To achieve this goal, he made a commitment to creating high quality, sustainable products designed to facilitate a healthy mind and body while working to leave the planet better off than how he found it.

With the abundance of excess and waste in most consumer products, it became imperative to Paul that all decisions needed to contribute to the wellbeing of the people and planet he serves.

This formed a dedication to clean, ethically sourced, organic ingredients and a pledge to donating 1% of sales to sustainability causes as a way of protecting the environment that provides the all-natural ingredients found in Clover blends. Oh yeah… creating great tasting, functional botanical blends to keep you feeling your best was pretty top of mind too!

Paul’s passion is to help people around him live a better life. Driven by creating great tasting products that are good for you and growing a business that gives back to the community, his journey is about how many lives he can enrich. 

Clover - our mission is to help people naturally restore balance in a stressed-out world.
Clover - Our mission is to help people naturally restore balance in a stressed-out world.

About Us

Paul Higgins - Clover Co-founder and CEO

Paul Higgins, Co-Founder + CEO

Paul learned everything he knows about tea and herbals from his family’s business, Mother Parkers Tea & Coffee. From birth he was immersed in this world and built his knowledge on everything from where and how these agricultural products are grown and harvested, sourcing and production methods, and how to get creative and make innovative, new products out of hundreds of delicious and nutritious ingredients.

In his decades working in the family business, Paul built a passion for tea and herbal beverages, which eventually led him to form Clover Botanicals with Stafford. Paul is a Certified Tea Sommelier with the Canadian Association of Tea. 

John Snell - Clover Head of Product Development

John Snell, Head of Product Development

John Snell has worked in the tea industry for over 35 years in many different facets of the business, including Trading, Buying, Product development and packing (Branded and PL) both in Europe and North America. He has sat on the boards of the US Tea Association, as Vice chair, the Ethical Tea Partnership and the SCP for coffee and is passionate that sustainable solutions pay.

A regular contributor at trade events and in publications, John is keen to educate and elevate tea's profile and market resilience. His consultancy NMTeaB, has enabled him to work with a varied tea community, from specialty tea brands, trading groups and NGOs, covering a variety of project matter from product development to production and GTM strategies. He believes, strongly, that tea is a hero crop and, in a nutshell, will help anyone deliver on this goal that doesn't want to spend 35 years trying!

Dr. Keara Taylor ND - Clover Naturopathic Doctor

Dr. Keara Taylor ND, Naturopathic Doctor

Dr. Keara Taylor, ND is a Naturopathic Doctor who practices in Toronto. Dr. Keara is passionate about helping her patients live their best life, aiming to get to the root cause of symptoms and focusing on evidence-based holistic treatments to bring the body back into balance. She graduated from the Canadian College of Naturopathic Medicine and is an active member of the Canadian Association of Naturopathic Doctors and the Ontario Association of Naturopathic Doctors.

Prior to becoming a Naturopathic Doctor, Dr. Keara spent years working as a Chartered Accountant in Toronto. Through her own health journey and passion for all things wellness, she took the leap and changed course to became a Naturopathic Doctor.

In her spare time, you are likely to find Dr. Keara curled up with a book and warm cup of tea, spending time in nature, or planning the next traveling adventure with her family.

Clover our process - sourcing, crafting, packaging, and giving back

Our Process

Every step of our unique production process prioritizes people and the planet before profits. Read more to discover how we use our platform to source, craft, package and give back with sustainability in mind.

Learn more